The Manila FAME industry exposure program provided export students with an exceptional opportunity to engage directly with the country’s leading trade exhibition for home, fashion, and lifestyle products. Established in 1983, Manila FAME remains the Philippines’ premier trade show that highlights the craftsmanship and creativity of micro, small, and medium enterprises (MSMEs) and artisan communities.
Held from October 21, 2023, at the World Trade Center, Manila, the event served as a platform for students to experience real-world applications of export concepts through networking, business engagement, and market observation. Participants witnessed how Philippine enterprises connect with global buyers and how capacity-building and design innovation strengthen competitiveness in international markets.
The experience enriched students’ academic learning by providing practical exposure to the export industry. It also deepened their understanding of sustainable trade practices, cultural creativity, and global collaboration — all of which are essential in preparing future professionals for meaningful participation in the international business landscape.
