30 July 2025
De La Salle-College of Saint Benilde hosted the fourth General Membership Meeting of the Philippine Marketing Associationlast July 2 at Hotel Benilde. The event brought together more than 150 marketers, entrepreneurs and senior executives from across the country. The theme focused on how artificial intelligence can help brands understand Filipino customers with more empathy and less guesswork.
Speakers from government, business and education shared insights on how marketing can evolve. They discussed how data can support better decisions, but empathy must guide the message. They also reminded the audience that Filipino values like malasakit and pakikiramdam are still essential in building trust and loyalty.
