The Team Teach session in the Marketing Management class offered students an exceptional opportunity to learn from one of the country’s most successful marketing professionals, Mr. Simplicio Umali, Jr., President of Gardenia Bakeries Philippines, Inc. Held on June 29, 2024, at the Ideation Hall of the Atrium Campus, the session was facilitated by Mr. Erickson Jao, Marketing Management professor.
The interactive discussion provided practical insights into brand management, innovation, consumer engagement, and leadership in the fast-moving consumer goods (FMCG) industry. Students were inspired by real-world examples of marketing excellence and the importance of ethical business practices in sustaining brand trust and loyalty.
This activity reflects Benilde’s ongoing effort to integrate experiential learning and industry collaboration into its academic framework—empowering students to become competent, values-driven, and globally competitive professionals.
