The Industry Expert Hour, organized by Dr. Lora Reboton for her MANMARK class in collaboration with Mr. Jun Umali, President of Gardenia, provided students with an engaging and insightful discussion on emerging marketing trends. The event was held on October 7, 2023, at the Atrium Campus.
Combining academic perspectives with industry expertise, the session created a dynamic learning experience where marketing theory met practical business realities. Dr. Reboton’s academic foundation in marketing principles complemented Mr. Umali’s firsthand industry insights, giving students a comprehensive understanding of contemporary marketing strategies and how these evolve in response to consumer behavior, technology, and sustainability.
This initiative promoted experiential learning, collaboration, and innovation, helping students link classroom concepts with real-world applications. It also highlighted the importance of responsible and adaptive marketing practices that contribute to inclusive growth and sustainable development.
