07 March 2025
De La Salle-College of Saint Benilde made history on March 1 as it hosted the 38th Philippine Junior Marketing Association (PJMA) General Assembly for the first time. Held at the Augusto-Rosario Gonzalez Theater in Benilde’s Taft Campus, the event brought together over 500 marketing students from 90 schools across the country.
With the theme, “2025 IN-SYNC: Powering Retention Edge,” the assembly explored cutting-edge strategies and emerging trends in brand loyalty and customer retention.
The program opened with a warm welcome from Dean Joana Diñoso of Benilde’s School of Management and Information Technology, who set the stage with her inspiring remarks. Keynote speaker Ms. Germaine A. Reyes, CEO and President of Synergy Market Research, captivated the audience with insights into the emotional connections that underpin customer retention. “Brands are actually about building relationships that last; don’t just sell—build community and trust to effectively share value,” Reyes remarked.
